Name: Christofer Alejandro Rodriguez Ortega
NUA: 116189Improving Communication
Business Class
Does he think technology makes good communication easier?
He thinks not, because technology can't improve communication
What four key points does Alastair make about communication?
-Communication is also knowing how to listen
-Being able to reach out to people so that they listen to what you communicate to them
-It speaks that people have limited attention
-He says that communication must be effective and clear because it is lost by including a lot of data.
Play the second audio file attached (03) and listen to the second part of the interview. Alastair gives an example of a company which has used technology to change the way it communicates with customers. Give reasons why it communicates well.
take as an example to the Amazon company, because it indicates how it was growing, how it knew how to correctly handle technology in addition to logistics which is the basis of success, by satisfying its customers in fast and effective deliveries
Finally, play the third audio file attached (04) and listen to the final part of the interview, where Alastair is describing a bad customer experience. What mistakes did the company make, and how could they have improved the customer experience?
Using Bots within an organization can be a mistake because people can get desperate or the system simply does not detect the customer's doubt.
This interview helps us to visualize how technology has a great impact on communication, but it is not always everything.
ResponderEliminarThanks for sharing. :)
Impressive how Amazon beat MercadoLibre that was already in Mexico before, right?
ResponderEliminarAmazon is a monster who knows what he's doing
With the 3rd and 4th audio of the interview we get to see two different cases where the technology helped and ruined the communication between server and customers. Having to give your concerns or trying to get your doubts answers by a machine that has pre-recorded answers makes it very difficult to create an effective communication and it may lead to the business to be left with no clients left. Great reflection, keep it going c:
ResponderEliminarAccording to point 2, it is impressive how technology helps companies grow, and the example of amazon summarizes the correct use of what technology offers us.
ResponderEliminar