Marketing collocations

 

CHRISTOFER ALEJANDRO RODRIGUEZ ORTEGA    

NUA 116189

Complete the questions below with the above phrases.

 

1.        Who is your Target market                        ?

2.        How does your product or service satisfy the needs of your Potential customers             ?

3.        Which company has the biggest  Market share                         in your industry?

4.        How long do you usually run an  Advertising campaign        for?

5.        Is there Tough competition               in your industry? How do you stand out?

6.        What methods do you use to raise Brand awareness                  ?

MARKETING

 

 

 

NAME: CHRISTOFER ALEJANDRO RODRIGUEZ ORTEGA

NUA 116189

Task 1 Marketing

 

What is the definition of Marketing?

 

From a commercial point of view, marketing is a strategy that is used today so that everyone knows your product, service or your brand.

 

What is understood as Market in business?

 

The market is the audience and all the people are in the market, but there are also all the companies that sell a product or service similar to the one that one sells, but this is where marketing plays an important role and that is where it goes to differentiate how good your marketing is compared to that of the competition

 

What is the purpose of Marketing?

Marketing plays an important role because it helps the market to know you, to know what products or services you offer and what product or service you have that the competition does not have.

Because if there is no marketing, people will not know your company, so it will be very difficult to sell the product or service you offer.

 

Why is Marketing important?

Marketing is important because you can identify the needs of a specific audience in order to provide products or services to satisfy them in the most appropriate way.

Marketing is important wherever the customer goes

What are the different types of Marketing? Define them in detail.

Digital marketing: it is the use of the Internet and social networks with the aim of improving the commercialization of a product or service. Traditional marketing: TV spots, radio spots, print magazines

What are the aspects a marketer needs to consider nowadays?

 

Stay updated

Stand out from the growing competition

Creativity and flexibility

 

What are the differences between Marketing in the past and Marketing in the 21^st century?

The evolution of social communication media, the prominence of the Internet and the segmentation of markets makes mass advertising more popular.

Every day we are bombarded by advertisements on the street, public transport, social networks

15 Quality Management

 

NAME CHRISTOFER ALEJANDRO RODRIGUEZ ORTEGA

NUA 116189

 

Task 1 Quality Management

If your look for information on internet, do not copy and paste answers. Express the ideas in your own words or paraphrasing instead of copying. Remember to write complete sentences not isolated words or phrases.

What is Quality Management?

Quality management is today a strategy to promote competitiveness among companies that allows, from one perspective, to observe the organization as a set of interrelated processes whose ultimate goal is, among others, to achieve customer satisfaction.

It also serves to achieve competitive advantages, efficiency and productivity through the continuous improvement cycle.

 

What is the objective of Quality Management?

Increase the ability to provide regular products and services that meet customer and applicable legal and regulatory requirements.

 

Continuous improvement All quality objectives must represent an advance in the Quality Policy of the company. In fact, they should promote the concept of continuous improvement in the different phases of product development or design. The equation is simple: better processes produce better results.

 

 Identify, measure, control and improve the various core business processes that will ultimately lead to better business performance.

Which are the key components of Quality management? Describe in detail each one.

LEADERSHIP:

To lead it is important to be clear about the path we are taking and where we want to go.

PLANNING:

Having a clear vision, communicating it and working as a team is a great step

SUPPORT AND OPERATION:

This element refers to the way in which the organization decides to face the daily challenges of producing the services or products for its clients.

PERFORMANCE EVALUATION: Observe and clearly understand what we are doing very well and can continue to strengthen, because it serves our client and it serves us as a company

 

Describe what Quality Management involves. (process)

The Process management allows regular inquiries about the quality perceived by the customer and the possibilities of improving the service they receive.

Today, the challenge is focused on innovation and meeting customer needs

What does “Quality Improvement Methods” refer to? Explain in detail.

It refers to a preventive method whose systematic use allows identifying and investigating the causes and effects of possible failures and weaknesses in the product or process, as well as formulating the pertinent corrective actions to minimize said effects.

What are the Quality Management principle that the International Standard for Quality Management adopt? Write a description of each.

Customer focus: Customers are the key elements of an organization, if there is no customer to purchase their products or services, the organization does not exist.

Leadership: Leaders have the responsibility of fostering an internal environment that invites workers to become fully involved in the achievement of the organization's objectives.

Participation of the personnel: The commitment that the personnel acquires makes it possible for their skills to be used to achieve the benefit of the organization.

Process-based approach:

The process management of activities and resources enables the expected results to be achieved more effectively.

Systems approach to management:

If we consider the interrelated processes as a system, we will be helping to increase the effectiveness and efficiency of the organization in achieving its objectives.

Continuous improvement: Continuous improvement must be considered as a permanent objective of the organization.

Fact-based approach to decision-making: The most effective decisions are grounded in data and information analysis

What are the benefits of Quality Management?

 

Satisfy the client: the main purpose of the implementation of a Quality Management System is to be able to meet all the expectations established by the client.

Obtaining new customers: compliance with the standards that a Quality Management System determines, offers security from potential customers. The acquisition of new clients is due to the good image that the fact that an organization offers quality goods and services projects and this happens by adopting a Quality Management System that endorses the procedures carried out as the result of the production process.

.Improves the organization's processes: the processes that are carried out in the productive activity follow standards that ensure that the standards that make it an optimized process are being met.

Differentiation from the competition:. The fact of having a certified Quality Management System projects a very positive image on potential customers that makes the organization prevail over others.

Cost reduction without affecting quality: it is necessary to improve the quality of a product or service without affecting its quality. It is about optimizing the process and eliminating unnecessary costs of time or resources.

________________________________________________________________________________________

ISOUpdate.com. (2019, 28 agosto). What is the Purpose of a QMS? ISO Update. https://isoupdate.com/resources/purpose-of-a-qms/

 

What is ISO 9001:2015 and Why is it Important? (2021, 24 julio). 2019–02-01 | Quality Magazine. https://www.qualitymag.com/articles/95235-what-is-iso-90012015-and-why-is-it-important

14: Resource Management

 

NAME CHRISTOFER ALEJANDRO RODRIGUEZ ORTEGA
NUA 116189

Task 1 Resource Management study guide questions.

Do not copy and paste the answers. Read the information and express the

ideas in your own words or paraphrasing instead of copying. Remember to

write complete sentences not isolated words or phrases.

1.What is Resource Management?

My definition, is a process that is done to optimize resources either of people, machinery, information systems (sofware and harware), According to the activities carried out in the organization, you must have a list of staff functions, to hire the ideal person in the activity. It is also important that the resource is used efficiently and economically, that is, more should be done with less, to avoid major expenses that may negatively affect the company.

This process must have a plan for development, execution and performance evaluation.

2.Mention what is the importance of Resource Management in business.

My definition, The main importance of this process is that more must be generated with less, this means that we must make strategies to save money, in this case, an example is when machinery replaces the human, long ago in an organization many people were engaged to make food products, now a single machine can do what many people, saving a lot of money, it is important to make an overall assessment of the company to execute strategies.

 

Also of the importance is to keep employees happy and safe so that they are transformed in a positive way in the performance of their activities, in this way the worker will have a greater commitment to the company, improving the results.

3.What are the Concepts and Components of Resource Management?

Define them in detailed.

a. Resource scheduling
this component allocates resources for some activity or project within the organization, all this for a certain period, as well as seeks to be efficient and effective.

b. Resource utilization
is a performance indicator that is made to the employees of a company, this is used to measure the time of use of the resources they use, this serves to execute strategies of resource use as well as to seek that the employee is efficient in his activities

c. Resource forecasting
this component focuses on the requirements that an employee must have or medium or higher levels to be able to perform their function as well as their capacity within its range

d. Resource and capacity planning
is a tool that is used to plan the resources for its use, also to allocate supply with the objective of meeting the objective in time and form

 

e. Business intelligence and reports
It is a data analysis to generate reports and according to the visualization of the results, decisions are made, It also serves to identify, attend and correct or modify processes in favor of the Company

4.What are the advantages of resource management?
Has general knowledge of the company, also knows and masters negotiation skills, communication, in addition to managing risks. These skills are advantages that the manager has at the time of being a leader within the company, has the knowledge and applies it.

another advantage is that it can prevent risks within the company so that it is not negatively affected.

5.What are the skills that every resource manager should have? Explain

each in detail.

1. Communication skills; The manager must communicate in a fluid way, with the right words for the understanding of his ideas, also to explain functions and Responsibilities

2. Conflict resolution; this skill is very important for the company's objectives and projects to be met, a conflict can occur when an agreement is not reached, the ideas are different between managers and employees then the leader has to focus them in a single idea, in a single plan to avoid problems and can affect the company

3. Domain knowledge; the manager must have years of experience in his functions, it is important that he has knowledge about all his activities, he must be prepared for his great responsibility

4. Proactive planning;  Managers must have a proactive plan, that is, have initiative in future plans, have the ability to solve problems in the future for the objectives to be met according to the established time, there can be no time delays or unfinished projects

5. Negotiation skills; it is a very important aspect for a manager to be able to negotiate to be able to carry out their objectives, it can be with high levels or with external people but always looking for a benefit for the company

6. Risk management; having the ability to prevent a risk is complicated, for this situation the manager must have in his plans, the risks that may affect the project, the main part of all risk is to be able to prevent it, always look for a plan B and anticipate the situation.

12 Human Resources

 

 

10
 – MANAGEMENT vs ADMINISTRATION

 TASK 2

Student’s Name: Christofer Alejandro Rodriguez Ortega

Nua: 116189

 

What are the key differences between management and administration? Explain each of them in detail.

One of the key differences between management and administration is how each one works, both have an objective within an organization are united, management focuses on using innovative resources and ideas to achieve some goal of the organization, while administration focuses on achieving in a general way the objectives of the organization, from my opinion is that both participate to help the organization but management has less responsibility than administration, so one focuses more on the small and administration in general

 

 

 

 

 

Which is better, management or administration? Explain in detail.

My opinion is that administration is better because it has a great responsibility within an organization this can end or grow the Company, Decision making is also very important within the administration, this function is handled by middle or high commands, in addition to having better salary,  while the management is more focused on the internal of each person, evaluates the performance of the person, is more focused on a small part of the company

 

9
 – MANAGEMENT vs ADMINISTRATION

Task 1 Definitions

Christofer Alejandro Rodriguez Ortega
NUA 116189

Administration

Provide a definition of administration.
It is a process that fulfills certain functions such as foreseeing, organizing, commanding, coordinating and controlling so that a correct functioning is obtained within an organization


Book: Business Administration Theory and Practice 2004 – “Agustin Reyes Ponce”
Editorial Limusa Noriega Editores

Concepts of Administration
Henry Fayol:He said that the administration is to foresee, organize, command, coordinate and control

F. L. Brech: It is a social process that carries with it the responsibility of efficiently planning and regulating the operations of a company, to achieve a given purpose.

Koontz and O’Donnell: the direction of a social organism, and its effectiveness in achieving its objectives, based on the ability to lead its members

https://sites.google.com/site/empresasgoncalves/administracion

Universal functions in Administration

 Henri Fayol said that accounting and administration were not the same and argued that administration was a common activity in companies, business, government, etc.
established 14 universal principles of administration: Division of labor, authority, discipline, unit of command, unit of direction, subordination of individual interest, remuneration, centralization, staggered chain, order, action, stability of staff recruitment, initiative and spirit of group.

Book: Fundamentals of Management: Essential Concepts and Applications 2002 “Stephen P. Robbins, David A. Decenzo.”
Editorial: Pearson Prentice Hall

 

Business

Define Business
A business aims to make a profit from a purchase or sale of some good or service and satisfy the person
Paula Nicole Roldán.(2017).Negocio. Economipedia.com

Concepts of Business. (Define them in detail)
Infrastructure:
It is the creation, installation or building of a business, this place is where the company is installed, there are material resources and labor for the activity of the business
Business-to-business
is the relationship that they have company with another, for the sale of products or services, there should not necessarily be customers, this activity also part of the businesss
Consumer-goods
It is a product that is new to the market, its purpose is that the customer feels the need to buy it, satisfying their needs
Small business
refers to the product must be sufficiently desirable for customers to be able to purchase it
Consumer-to-consumer
For this concept, the consumer conducts business with another consumer, without any supplier or organization acting.
E-commerce
these sales are made online, currently this is one of the main tools used to sell or buy a product from a device
Consumer service
refers to an innovative service for consumers, an example is Uber Eats which is one of the most used services in the food market

By Indeed Editorial Team 27 may 2021 https://www.indeed.com/career-advice/career-development/business-concept

Objective of Business.
the main and only objective of the business is to obtain profit under a buying, selling or service activity. where both parties meet the needs

Paula Nicole Roldán.(2017).Negocio. Economipedia.com

Types or classification of business. (Define each in detail)
Primary sector: activity where the human being is dedicated to the extraction of natural resources
secondary sector : is the product that you have from the transformation of the raw material or natural resources, this product obtained is marketed
This sector refers to services, an example can be the financial market such as transactions, exchanges, etc. or transport services

Myriam Quiroa, 05 de abril, 2020

Sector primario, secundario y terciario. Economipedia.com

What does “form of business ownership” refer to? Provide definitions.
Individual property: this form is when there is only one person as the leader of the organization, it is the CEO, makes decisions on his own and fully knows his business

Ownership in society: in this way, there are two or several people who participate within society, with different ideas, more investment and better organization

Family businesses: it is made up of two or more people from the same family, it changes its legal form, it can be dangerous if there is no good communication

Public property: here is the participation of the state or federal government


Introducción a los negocios, Carlos Prieto Sierra, Limusa Noriega Editores

 

Management

Define management. 

They are the actions that the company creates in order to meet the goals and objectives, apply strategic procedures

Functions of management. (Describe them in detail)
is a plan that is made to meet the objectives of companies, implement improvement strategies, use resources that help detect and correct mistakes

Important areas of knowledge for a business manager. Mentions as many as you know or find.
Planning: short and long-term objectives are realized depending on the current situation of the company

Organization: the steps to be followed are implemented as procedures and strategic points to achieve the planned objectives

Direction: the plans are executed, being a leader within the decisions and keeping track of what is planned

Control: this stage shows the results obtained

Guillermo Westreicher, 07 de agosto, 2020

Gestión. Economipedia.com

Organization

Provide a definition of organization. Be extensive.



The organization from my opinion is the action that is taken to carry out a planning of what we want to achieve in the short, medium or long term, every day we organize ourselves to go to school, go to work or even eat, the right organization will lead us to achieve planned objectives, there must be discipline to do things, I can also say that the organization is a series of steps to follow created by one or more people to achieve goals and objectives.

in a company, in school or in our daily life, we have to carry out a plan, we have to create actions, priorities, accommodate our life.

I have always said, if we make a good organization we will have positive results but if we do not put it into practice, our life will be a disaster

Knowing the thoughts of Henry Fayol who they consider the father of management, opens many areas of improvement as a human and as an employee or as a leader, it is the basis of success, to carry out a good administration in the activities we carry out to achieve success.

CHRISTOFER ALEJANDRO RODRIGUEZ ORTEGA 

NUA: 116189

My opinion - Globalization

I think that globalization has a very important role in education, today it represents a field from which economic profit can be obtained, but also in the form of human resources for the world, for example for the financial capital the world education represents the last great market, a treasure, that is to say today we know an endless number of private schools that these in turn are companies.

A source of inequality and social exclusion: restricted access to certain centers and types of education according to economic or human resources, reproduction, appearance of a ranking of centers according to results and free competition among them.

Inequality generates that not all students have the same possibilities and that for one student it is very easy to have access to the Internet and for another to have Internet at home can be a challenge

From my perspective, institutions were forced to improve their curricula to better prepare their        students to be able to compete in the globalized labor market.

 

Activity 6. Globalization- Global and Local Economy
 Christofer Alejandro Rodriguez Ortega   NUA 116189  

Events	Aspect of globalization
Disneyland, the American theme park, has been set up in Hong Kong, Japan, and France.	economic
The parts of a car come from all over the world: Germany, Japan, Korea etc. and the car is assembled in the U.S.	economic
Businesses are operated with many satellite locations or call centers in other parts of the world to answer questions in another: for example, someone in India answering a call from the U.S. about a product or service.	informational
The creation of regional forums such as the European Union, Asia-Pacific Economic Co-operation (APEC), and international organizations such as the World Trade Organization and the World Health Organization. These international forums and organizations have new rules and agreements for participating countries to follow.	political
The spread of language, products, and customs as people are closely connected.	cultural
Franchises for McDonald's hamburgers, Pizza Hut, Burger King, KFC, and others carrying U.S. trade names are operating throughout the world.	economic
Cable News Network (CNN), based in the United States, produces 24-hour news broadcasts that can be seen by people around the world.	informational